THE APPROACH/DIGITAL By Larry Aylward, Editorial Director Do You Believe in Climate Change Now? We’re in the midst of the warmest year on record. “Something is changing,” says industry scientist James Walter. Read More

TODAY'S FEATURE By Larry Aylward, Editorial Director 50 Years and Counting Precision Laboratories made it this far by “obsessing about the customer,” President Rick Wohlner says. Read More

POINT “OF VIEW”

Dead Turf? So What. Just Play Golf
PACE Turf has released a video “Golfing on Dead Grass” now showing at www.youtube.com/user/paceturf. In the video, Larry Stowell explains to golfers that there is something they can do to help the situation. “First, be patient — the turf will eventually recover, but it may take until fall,” he says. “Secondly, why not continue playing golf even if conditions are not ideal? Sure, it won't be the same, but it can still be fun. And you will be supporting the game of golf and the golf industry, as well.”

AROUND THE INDUSTRY
By Larry Aylward, Editorial Director

Deere Uses Webinar to Explain Goals for Tier 4 Emission Standards
“Equipment can’t compromise on fuel efficiency,” expert says. Read More

Audubon International Celebrates 25 Years
Dodson restarted organization that was idle since 1930s. Read More

Oklahoma Onboard with Smart Irrigation Month
State makes proclamation. Read More

NEWSMAKERS
Jacobsen Adds to Customer Care and Sales Staff
Company says new hires are part of company’s commitment to building relationships. Read More

FMC Makes Appointments
Company names Bethwyn Todd as director and Steve Fasano as marketing manager of FMC Professional Solutions. Read More

Five Times and Counting
Smith Turf & Irrigation recognized again for excellence by Toro. Read More

PRODUCT CENTER
Zero Steering Radius
Lastec’s articulating rotary mower now offers steering wheel control. Read More

Jacobsen Partners with NGCOA Canada
Company now a Platinum Partner with organization. Read More

Know Your Weeds
FMC offers free weed ID poster. Read More

ALOFT Gets Supplemental Label
Product can be used for fire ant control. Read More